EBABY&MOM Privacy Policy

This Privacy Policy explains how your personal information is collected, used and shared when you visit or make a purchase on www.ebabyandmom.com.

PERSONAL INFORMATION WE COLLECT

When you visit the site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and certain cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, which websites or search terms referred you to the Site, and how you interact with the Site. We call this automatically collected information “Device Information”.

We collect Device Information using the following technologies:


- "Log files" track transactions that occur on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or purchase through the Site, this includes your name, billing address, shipping address, payment information (including credit card numbers and 3D Secure secure payment), email address, and phone number. We call this information “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking about both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We generally use the Order Information we collect to fulfill orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). We also use this Order Information to:
Contact you;
Screen our orders for potential risk or fraud; And
Provide information or advertising about our products or services in line with the preferences you share with us.
We use the Device Information we collect to help us scan for potential risk and fraud (in particular your IP address) and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact). and to evaluate the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information as described above. For example, we use Shopify to power our online store – you can learn more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site - you can learn more about how Google uses your Personal Information here: https://www.google.com/intl/tr/policies/privacy/. You can also deactivate Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIORAL ADVERTISING
As described above, we use your Personal Information to provide targeted advertisements or marketing communications that we think may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can also opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at http://optout.aboutads.info/.

DO NOT FOLLOW
Please note that we do not use our Site's data collection and practices when we see a Do Not Track signal from your browser.

If you are a European citizen, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated or deleted. If you would like to exercise this right, please contact us via the contact information below.

In addition, if you are a European citizen, we note that we are processing your information to fulfill contracts we may have with you (for example, if you place an order through the Site) or to pursue our legitimate business interests listed above. Please also note that your information will be transferred outside of Europe, including Canada and the USA.

DATA STORAGE
When you place an order through the site, unless you ask us to delete this information and you register.